It can be said that the two propositions are the object of public relations study. These two propositions require the process of adaptation and adjustment between organization and public. 111) said: “almost all research on public relations is limited to descripstion.”Īs a science, public relations is built based on two basic propositions: (1) Public Relations as a management function (2) Public Relations is responsible to manage the relationship between an organization and its public (Everett, 1993). A few research in public relations was based on theories (Botan & Hazleton, 1989). As a result, Public Relations is “lack of theory” (Greenwood, 2010) or “theoretical lateness” (Johansson, 2007). However, as a scientific field, public relations is relatively new (Grunig & Hunt, 1984 Ihlen & van Ruler, 2009 Skerlep, 2001). ![]() As a social activity, public relations emerged at the same time with the growth of human life, when individuals had to build relationship to fulfill their needs. ![]() Research is a tool to explain, apply and proof theories as well as to build new theories. Research has important role to develop public relations theories. ![]() The Need for Different Perspective in Public Relations ![]() School of Communication, Brawijaya University, Indonsia Conducting critical ethnography: Toward a new method in public relations research in Indonesia
0 Comments
Leave a Reply. |